Sales dashboard
A one-page dashboard like the one above, with your territories, SRs and products.
- Target vs achievement
- Month-end projection
- Receivables and collection
The dashboard below belongs to a fictional agro-input company. Change the month and region, ask the AI a question. I build exactly this from your own Excel data.
Sales so far BDT 1.51 crore. At this pace the month ends at BDT 2.07 crore, 87% of target.
At this pace the month will end at 87% of target. To reach 100% you need BDT 12.3 lakh a day across the remaining 7 working days; the current average is BDT 8.0 lakh.
Jashore is at 69% of target (projected). The biggest gap is Fungicide, where its share of sales runs 25% below the other regions.
Receivables older than 90 days stand at BDT 36.2 lakh, 13% of the total. 23% of that sits with just two SRs: SR-20 and SR-07.
Fungicide is selling 25% more than the same point last month. The season is on, so check dealer-level stock. The biggest drop is Herbicide (−33%).
7 dealers have not ordered in over 21 days (D-19, Rangpur; D-42, Khulna; D-50, Khulna …). Together they normally buy BDT 19.5 lakh a month.
The top 20% of dealers (16 of them) bring in 57% of all sales. Losing one would hurt, so keep those relationships separate and warm.
Total receivables BDT 2.89 crore, of which over 90 days BDT 36.2 lakh.
A steep curve on the left means heavy reliance on a few dealers. 80 dealers in total.
| SR-02 | Bogura | BDT 6.5 lakh | 111% | 93% | BDT 0.6 lakh | 109 | ✓ On track |
| SR-24 | Sylhet | BDT 8.6 lakh | 110% | 89% | BDT 1.5 lakh | 141 | ✓ On track |
| SR-07 | Dinajpur | BDT 8.4 lakh | 104% | 82% | BDT 3.9 lakh | 111 | ✓ On track |
| SR-03 | Bogura | BDT 6.9 lakh | 103% | 77% | BDT 1.2 lakh | 144 | ✓ On track |
| SR-14 | Khulna | BDT 6.3 lakh | 101% | 82% | BDT 0.8 lakh | 152 | ✓ On track |
| SR-08 | Dinajpur | BDT 7.6 lakh | 101% | 92% | BDT 1.1 lakh | 110 | ✓ On track |
| SR-05 | Rangpur | BDT 7.0 lakh | 101% | 90% | BDT 0.8 lakh | 115 | ✓ On track |
| SR-01 | Bogura | BDT 7.8 lakh | 100% | 73% | BDT 1.5 lakh | 109 | ! Watch |
| SR-22 | Sylhet | BDT 5.9 lakh | 98% | 94% | BDT 0.6 lakh | 97 | ! Watch |
| SR-06 | Rangpur | BDT 8.2 lakh | 95% | 93% | BDT 1.4 lakh | 101 | ! Watch |
| SR-18 | Barishal | BDT 7.0 lakh | 89% | 92% | BDT 0.9 lakh | 130 | ! Watch |
| SR-23 | Sylhet | BDT 6.1 lakh | 86% | 93% | BDT 1.2 lakh | 141 | ! Watch |
| SR-09 | Dinajpur | BDT 7.0 lakh | 84% | 75% | BDT 0.8 lakh | 107 | ✕ At risk |
| SR-15 | Khulna | BDT 4.8 lakh | 82% | 91% | BDT 1.3 lakh | 108 | ✕ At risk |
| SR-13 | Khulna | BDT 6.4 lakh | 81% | 86% | BDT 1.0 lakh | 116 | ✕ At risk |
| SR-04 | Rangpur | BDT 6.7 lakh | 80% | 94% | BDT 1.8 lakh | 116 | ✕ At risk |
| SR-21 | Cumilla | BDT 4.7 lakh | 75% | 73% | BDT 0.7 lakh | 126 | ✕ At risk |
| SR-16 | Barishal | BDT 5.4 lakh | 74% | 80% | BDT 1.8 lakh | 135 | ✕ At risk |
| SR-17 | Barishal | BDT 4.3 lakh | 73% | 82% | BDT 1.4 lakh | 144 | ✕ At risk |
| SR-11 | Jashore | BDT 5.1 lakh | 71% | 76% | BDT 2.0 lakh | 100 | ✕ At risk |
| SR-20 | Cumilla | BDT 5.2 lakh | 69% | 74% | BDT 4.4 lakh | 140 | ✕ At risk |
| SR-10 | Jashore | BDT 6.1 lakh | 69% | 96% | BDT 1.9 lakh | 122 | ✕ At risk |
| SR-19 | Cumilla | BDT 4.9 lakh | 68% | 91% | BDT 2.0 lakh | 147 | ✕ At risk |
| SR-12 | Jashore | BDT 4.2 lakh | 67% | 95% | BDT 1.6 lakh | 116 | ✕ At risk |
Each cell is that month’s sales in lakh taka. Insecticide and fungicide rise through the Boro and Aman seasons, seed through Rabi. Stock and targets should follow this rhythm.
We can start with the Excel reports you already have. No new software to buy, and the dashboard works on a phone.
A one-page dashboard like the one above, with your territories, SRs and products.
Clear rules and a scorecard for measuring the field team.
A monthly data refresh and a one-page summary for management.
Ask in Bangla on WhatsApp and get an answer; dealers can place orders there too.
The first call is free. I look at your data, then agree the scope and the cost.
Thirty minutes to understand your current reports and where they hurt.
We pick together which numbers need to be seen every day.
I build it on your data and train the team to use it.
Data refresh and an AI insight review.
Founder, Ask MIH
Message on WhatsApp or send an email. The first 30-minute call is free, with no obligation.